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ANNOUNCING NEW BOOK

For too long, marketers have been seeking an end to shouting the same messages to mass audiences with little effect. Location-based marketing is set to revolutionize this with the ability to finally reach the right people, with the right message, at the right time.

IN THESE PAGES YOU WILL UNCOVER...

  • How to define location-based marketing.
  • Exploring the size and scope of the location-based market.
  • Understanding best practices for applying location-based tools to retail, restaurant, CPG, hospitality, automotive and other markets.
  • Explore how location-based marketing is at the center of the explosion in augmented and virtual realities.
  • Explore how to measure the effectiveness of location-based ad targeting.
  • Understand the value of location data in the growth of mobile payments.
  • How to apply location-based thinking to your existing marketing/media plan.
  • Why the digital out-of-home industry won't survive without location data.